12 Buyer Personas for Online Retail Shoppers

12 Buyer Personas for Online Retail Shoppers

Creating buyer personas of your customer base is the very first step in understanding your customers, especially when your business caters to different sets of…

How to Use User-Generated Content Across Earned, Owned and Paid Media

How to Use User-Generated Content Across Earned, Owned and Paid Media

Today, consumers are creating and consuming user-generated content in their daily social media routine. This shift in consumer behavior is evident from the fact that…

10 Reasons You Should Invest in User-Generated Content

10 Reasons You Should Invest in User-Generated Content

There is plenty of user-generated content available on the internet today in form of text reviews, product videos on YouTube, expert review blogs and social…