Quick Tips to Legally Repost User-Generated Content on Instagram

‘User-Generated Content’, a trend that was just a simple result of sharing capabilities via social networking, has today become the mightiest tool for Instagram marketing…

12 Buyer Personas for Online Retail Shoppers

Creating buyer personas of your customer base is the very first step in understanding your customers, especially when your business caters to different sets of…

How to Use User-Generated Content Across Earned, Owned and Paid Media

Today, consumers are creating and consuming user-generated content in their daily social media routine. This shift in consumer behavior is evident from the fact that…