10 Free and Affordable Instagram Marketing Tools

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Considering the marketing potential behind Instagram, it’s very crucial for brands to consistently manage and maintain Instagram feed which is attractive and relevant for their followers. And if you are a social media manager for a brand, we know the amount of pressure you have, to plan, prepare and schedule a continuous feed of likable content. You always look for quick content turnarounds to schedule them on your calendars. You also need analytics to draw actionable insights from your campaigns.

Here is a list of free and affordable tools you can use and free up your considerable amount of time and focus on other important works like strategizing for the next quarter.

There are plenty of Instagram marketing tools available on the internet today but we have curated a comprehensive mix of tools to address the basic needs of your Instagram marketing.

Fast and Quick Content Creation Tools:

You can design and edit your content (images and videos) on your own in a matter of minutes without any dependency on your design team.


Canva is a platform to edit photos, add text, elements, stickers, borders, frames and much more to your social media posts.

– You can use your own photos or choose from more than one million layouts, stock photographs, and illustrations.
– Canva has preset size dimensions for creating content to be shared on social networks like Facebook, Twitter etc.
– You can search for fonts, photo filters, graphics, stickers, and shapes and add them using simple drag and drop tool to create a design with them.
– You can share your designs directly to your favorite social media apps, via email, text messaging apps or just export to your camera roll.

Available on: Desktop, iOS
Pricing: Free
– Canva can be used to design images or posts anywhere and anytime using the app.
– Variety of layouts, templates and stock photographs available at an affordable cost.
– Not available in Android.

Give it a try. It’s the favorite tool of our marketing team.

If you looking for an answer to the question: which kind of photos you should post on Instagram. Here is a complete guide to Instagram photos for brands.

2. Over

Over is an app to add text and artwork to photos.

– Standard and custom-made fonts and well-crafted artwork.
– Beautiful fonts, eye-catching artwork from a variety of artists for you to add to your pictures.
– You can share the work directly via email, text message, Twitter, Facebook, Instagram and more.
– In-app store has several exclusive art and font packs available for purchase.

Available on: Android, iOS
Pricing: Free
– Option to share directly on all popular social media platforms.
– Easy to navigate.
– Plenty of fonts available.
– Not available on desktop.

Try it.

3. Video Show

Video show is a video editor and movie maker app.

– The app contains useful tools such as video trimming, cropping, compressing, reversing, resizing, MP3 converting.
– You can also doodle on videos.
– Video reverse, video playback pleasure to make a funny and creative original video.
– Add text, filters and use advanced tools to edit the videos.

Available on:
Desktop, Android, iOS Pricing: Free
– You can edit videos of any length.
– You can add a voice recording/audio in the video.

Try this app.

4. Hyperlapse

Hyperlapse is an app from Instagram to shoot time-lapse videos.

– Smooth out your video for cinematic quality with automatic stabilization.
– Speed up your hyper-lapse to be up to 12 times the speed.
– Share your videos seamlessly on Instagram and Facebook or save them to your camera roll to share anywhere, anytime.

Available on: iOS
Pricing: Free
– Inbuilt stabilization feature enables to capture videos even while moving.
– Easy to use.
– Not available on Android.
– Requires iOS 8.0 version.
– Less number of editing and filter options in Hyperlapse app and they can only be edited in Instagram.

Try Hyperlapse

Scheduling Tools:

Scheduling tools are used for planning and scheduling your posts, their captions and description. And by using these scheduling apps, you can schedule to upload photos on Instagram through desktop also unlike Instagram app where you can only upload photos using mobile. This will remove the extra work of downloading photos on phone to post on Instagram.

5. ScheduGram

ScheduGram is a scheduling app only for Instagram, it doesn’t allow you to post directly to Twitter, Facebook, and other Social media sites but can be linked to them through Instagram using third party apps like IFTTT.

– Easy to use interface to upload photos and videos from computer or directly from Dropbox.
– Image editing tools available through an in-browser editor.
– Queue posts that are to be posted on Instagram.
– You can schedule posts in multiple accounts, and easily shift between different accounts in the interface.
– Designed to collaborate with multiple users.

Available on: Desktop
Pricing: $ 20 per month, 7-day free trial.
– It posts for you (The user need not be physically present to post).
– You can also schedule your first comment to your posts.
– It can be used only for Scheduling. No additional features are available.

Try Schedugram.

6. Later (formerly Latergramme)

Later is a marketing platform for managing the visual content of your brand in Social Media channels – Instagram, Facebook, Pinterest, and Twitter.

– Its Chrome extension allows you to save and publish photos from anywhere on the web to your Instagram.
– Later Bulk uploader lets you sync and store photos from your Google Drive, DropBox, iPhone and you can access them anytime.
– Later provides you the Instagram analytics that lets you optimize your Instagram content.

Available on: Desktop, Android, iOS
Pricing: Starts at $9 per month
– Accessible through any device.
– Custom plans available priced on a tier basis.
– Doesn’t post for the user (Needs permission before posting).
– Image description, captions and hashtags are not copied automatically to the real posts.

Here is the link to Later

7. Publish-On by Crowdfired (Formerly TakeOff)

Publish-On is a scheduling app for Android and iOS, and it works with Instagram and Twitter.

– You can post in Instagram and Twitter at the same time.
– It will allow you to manage posts from multiple accounts.
– App will suggest you the best time to post so that you can schedule your post accordingly.
– You can also repost or reschedule your old posts.

Available on: Android, iOS
Pricing: Free
– Good features provided at free of cost.
– Can post on Instagram and Twitter simultaneously.
– Can schedule only 10 posts at a time.
– Image description, captions, and hashtags are not copied automatically to the real posts.

Try Publish-On.

Analytics Tools:

8. Iconosquare Analytics

Iconosquare Analytics is an Instagram Analytics and Management platform which provides the advanced analytics of your Instagram posts and helps you take intelligent decisions.

– Very detailed analytics about your followers.
– Analyze and optimize your audience engagement.
– Track any Hashtag performance.
– Tracks your competitor’s performance and provide you with deep insights.

Available on: Desktop, Android, iOS
Pricing: Starts at $9, 14-day free trial.
– Accessible through any device and simple to use.
– Best time to post is one of the additional features it offers.
– Web version provides all features but mobile app has a limited scope of functions.

Try Iconosquare.

9. Just Metrics

Just Metrics provides powerful Instagram analytics and insights to get a better understanding of how to improve their Instagram presence.

– Ability to filter your data by post type, filter, hashtag, tagged users, and posts.
– Compares your data with previous performance.

Available on: Desktop
Pricing: $9 per month, 7-day free trial.
– Informative reports.
– In-depth analysis of each post.
– Can be used only for Instagram.

Visit JustMetrics

10. Socialbakers

Socialbakers is a Social Media Marketing, Analytics and Performance tool. It can be used to track your Social media presence, Analyse, Report and Publish them. It works with platforms like Facebook, Linkedin, Twitter, YouTube, Google+.

– Measure performance against your competitors and the industry across any metrics.
– Publish and schedule content to your social channels.
– Enable cross-team collaboration and approvals Monitor conversations around your company on social media.

Available on: Desktop, iOS
Pricing: Free- Basic Features
Pros: – Available across all Social Media platforms. – Interface and reports are easy to navigate through.
Cons: – It doesn’t provide post level metrics on Twitter.

Try SocialBakers

Hope you find this post useful. Let us know in comments what Instagram marketing tools you are using.

We at Artifacia help brands curate, publish and analyze their owned and user-generated content at scale. Our customers are driving high-quality traffic by using our solutions that spend 37% more time on the site, view 48% more pages and have 64% more e-commerce conversion rate.